ART105.01 Bricolage and Counter-Bricolage

Bricolage: the practice of working with whatever materials are at hand, "making do" with what one has. As a cultural practice, bricolage refers to the activity of taking consumer products and commodities and making them one's own by giving them new meaning.

The above image uses cupcakes in an untraditional way to present a concept of video games, a rather large aspect of our culture.

These guys have used a number of different pieces of clothing and layered them on top of each other to create a new clothing style.

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Counter-Bricolage: The practice used by advertisers and marketers of manufacturing and selling as commodities aspects of bricolage style.

The above images are examples of counter-bricolage in that they have taken aspects of fashion that teens have accomodated, such as leggings and ripped jeans, and massed produced them so that they are now a definition of style to all society, as supposed to an individual's finding new meaning in "making do" with objects.

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